Your AI Media Assistant for Sports
Need a clip, player, or sponsor logo? Axis fetches it on demand. Transform endless footage into ready-to-use, searchable stories.
Hassle-Free Uploads & Integrations
Media chaos ends here — Axis takes care of it. Whatever the source, everything lands neatly in one hub.
- Any format accepted: JPEG, PNG, MP4, WebP, and more — handled seamlessly.
- Bulk upload support: Collects accelerated uploads from videographers, team members, and partners.
- Cloud integrations: Auto-ingests from Google Drive, Dropbox, and any cloud storage.

Automated Recognition & Tagging
No more manual labelling — Axis does the heavy lifting. Every frame becomes searchable, saving hours of tedious work.
- Instant detection: Detects faces, logos, brands, and objects across every frame.
- Context-aware tagging: Players, sponsors, emotions, scenes, camera angles, and match details — all auto-tagged.
- No pre-training needed: Suggests smart, consistent tags with zero setup required.

Instant Search & Retrieval
Stop scrubbing through hours of footage — Axis finds what matters. Whether it's a sponsor request or a highlight reel, Axis fetches instantly.
- Natural language search: Search by player, team, sponsor, event, or emotion — as you think it.
- Powerful filters: Apply filters across galleries, metadata, or processing status in seconds.
- On-demand retrieval: Find exact clips instantly, every time.

Intelligent Media Distribution with Spectatr Edge
Content gets stuck in email chains and manual handovers — slowing storytelling when speed matters most.
- Auto-routing: Approved content flows instantly to athletes, teams, managers, and sponsors.
- Smart routing rules: Set once — eliminate manual workflows and save hours every match day.
- Global collection hub: Use Edge as a single intake point for all incoming content.

Organised, Growing Library
Messy archives waste time. Axis makes your media clean, searchable, and future-proof.
- Smart galleries: Auto-groups media by faces, teams, campaigns, and sponsors.
- Scalable storage: Limitless and secure, with on-prem support available.
- Built to last: Library grows seamlessly season after season.
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Custom Labels & Metadata
Generic tags miss the nuance. Axis adapts to your culture, rivalries, and workflows.
- Train your own labels: Define players, rivalries, sponsors, and storylines unique to your league.
- Flexible editing: Multi-select and category-based metadata for fast bulk updates.
- Identity-first system: Fully tailored to reflect your brand at every level.

The Difference
What Makes AXIS Different?
Limitless AI Tagging
Instant, accurate metadata
Tag and organise every asset automatically — faces, logos, sponsors, and events identified without pre-training or manual effort.
Seamless Distribution Anywhere
Global, automated delivery
Distribute content globally via the Edge app with smart auto-routing rules — no email chains, no manual handovers, no delays.
Lowest Cost, Highest Efficiency
AI built for sports
Purpose-built for sports media workflows — delivering unmatched value at scale without the complexity or cost of generic enterprise tools.
Ready to Transform Your Sports Media Experience?
Join leagues, broadcasters, and brands worldwide using Spectatr.ai to deliver real-time AI-powered content at scale.